What started off as a simple idea to create a platform for people to share their stories, has evolved into a multimedia project with more potential than I thought was possible so soon… and all because of some lovely feedback.
I have already made some changes to the presentation of my podcast, and will continue to do so moving forward. The titling of videos on YouTube is very important, and I have taken recommendations on board to title my videos based on the content within the podcast, rather than simply putting the name of the guest, as it was suggested that the audience seeing my thumbnails would be further intrigued to view the content, increasing the likelihood of engagement.
Along similar lines, a comment I received on my original pitch urged me to post snippets of content on various social media platforms as a teaser of sorts. I have implemented this thus far through Snapchat and Instagram, posting a short clip (1 minute at most) of some discussion points in the podcast without the context around them, hoping to add intrigue to the content. Moving forward, these will also be posted to twitter, while I also search for a subreddit on which this content would be fitting so I can advertise it there as well.
The comment also mentions posting audio versions on various platforms, something I will also explore, and ties in to my main point of focus through this beta, being to find ways of appealing to different audiences. I will try to achieve this further through posting the podcast on multiple platforms, framing the videos to be more appealing, and by also interviewing figures of interest to different demographics to try and broaden my reach.
Very exciting times! You can see a video of where I’m at below.